AI Impact Summit

Global AI Impact Commons

FarmerChat - AI-Powered Agricultural Advisory for Inclusive Growth and Climate Resilience

India flag

India

Agriculture

High

Implementing Organisation

Digital Green

India, India

Headquarted in San Franciso, California, United States

Civil Society

Implementing Point of Contact

Eric Firnhaber

Senior Director of Communications

Contributor of the Impact Story

Carnegie India

Year of implementation

2023

Problem statement

Smallholder farmers produce a significant share of food in India and low- and middle-income countries, yet they face persistent barriers to productivity and income growth. These include climate volatility, rising input costs, pest and disease outbreaks, and limited access to timely, localized agronomic advice. Public agricultural extension systems, while critical, are often underfunded and overstretched. Extension agents typically serve hundreds or thousands of farmers, making personalized, on-demand support infeasible. Women farmers and marginalized groups are disproportionately affected due to lower access to smartphones, mobility constraints, and social barriers. At the same time, advances in AI offer new opportunities to dramatically reduce the cost of delivering expert guidance – if designed responsibly and inclusively. Without careful localization, language support, and governance, however, AI systems risk excluding the very populations they aim to serve. This use case addresses the challenge of how AI can be deployed as a public-interest digital infrastructure to strengthen extension systems, improve farmer decision-making, and enable broad-based economic growth, while remaining accessible, trustworthy, and accountable.

Impact story details

Digital Green is a global nonprofit that uses digital technology and artificial intelligence to improve the livelihoods, resilience, and agency of smallholder farmers. Founded in 2008, Digital Green began by using participatory videos to amplify the reach of public agricultural extension systems. Over time, it has evolved into a digital-first organization that partners with governments, research institutions, and civil society to deliver scalable, farmer-centric advisory services. Today, Digital Green operates across South Asia and Sub-Saharan Africa, working closely with national and sub-national governments to strengthen extension systems that are chronically under-resourced. Traditional extension models often face worker-to-farmer ratios exceeding 1:1,000, limiting the frequency, timeliness, and personalization of advice—especially for women and underserved farmers. To address this gap, Digital Green has developed FarmerChat, an AI-powered, multilingual, multimodal agricultural advisory assistant. Farmer.Chat enables farmers and frontline extension workers to ask questions via text, voice, or images and receive localized, climate-aware agronomic guidance. The system is designed for low-connectivity environments and supports multiple Indian and African languages. Digital Green’s approach emphasizes responsible AI deployment: grounding responses in trusted agronomic sources, incorporating human feedback loops, and prioritizing equity, transparency, and data privacy. By reducing the marginal cost of high-quality advisory while increasing reach, Digital Green aims to help smallholder farmers make better decisions to improve their productivity, incomes, and resilience.

AI Technology Used

Machine Learning
Predictive Analytics
Speech Recognition

Large Language Models, Reinforcement Learning, Generative AI

Key Outcomes

Efficiency

Productivity, Access

Reach, User Experience

Satisfaction, Inclusion

Equity, Accuracy

Quality Improvement, Resource Efficiency, Resilience

Risk Reduction

Narrative Outcome

Smallholder farmers in low and middle-income countries lack access to timely, localised agricultural advice due to the burden on public systems. FarmerChat provides AI-powered agricultural advisory across 15 languages via text, voice, and images. The platform has reached hundreds of thousands of farmers and extension workers, handling millions of queries. Users engage regularly, averaging multiple queries per month. The platform has improved confidence in decision-making and led to new practices being adopted within a month of interaction. The model demonstrates how AI can extend the reach of agricultural extension without requiring additional human capacity.

Impact Metrics

Reach and usage

Baseline Value

0

Post-Implementation

Reached over 830,000 farmers and extension workers across India and Sub-Saharan Africa, handled more than 7.4 million queries, Users average 8-12 queries monthly

Internal Monitoring, Independent Evaluation

Access and Inclusion

Baseline Value

0

Post-Implementation

FarmerChat is delivered in 15 languages and is made accessible via text, voice, and image

Internal Monitoring, Independent Evaluation

Confidence in decision making

Baseline Value

0

Post-Implementation

40 -60% users reported improved confidence in decision-making, 70% farmers adopted new practices within 30 days

Internal Monitoring, Independent Evaluation

Implementation Context

Deployed

FarmerChat is operational in India, Ethiopia, Kenya, Nigeria, and Brazil

Over 850,000 onboarded smallholder farmers and frontline extension workers, government, NGO extension workers, rural India and sub-Saharan Africa demographics, rural and underserved communities, women farmers, climate-vulnerable and low-income households

Key Partnerships

Governments of Bihar, Odisha, and Karnataka, One Acre Fund, AI and infrastructure providers including OpenAI, Meta, Google, and Microsoft, Mobile network operators and digital platforms

Replicability & Adaptation

High

* The data presented is self-reported by the respective organisations. Readers should consult the original sources for further details.